Bill McElroy
Well-Known Member
GM ANNOUNCES BEST WARRANTY OF ANY FULL-LINE AUTOMAKER .... GM has announced the best warranty of any full-line automaker, with coverage up to 100,000 miles or five years across its entire 2007 car and light-duty truck lineup in the United States and Canada, reflecting its success in dramatically improving the quality and durability of its vehicles.
GM's new 100,000 Mile Warranty coverage is a fully transferable five-year, 100,000-mile powertrain limited warranty with no deductible. GM also has decided to expand its roadside assistance and courtesy transportation programs to match the powertrain warranty term. Altogether, it's the best coverage in the auto industry.
"We've been telling everyone how strong GM's cars and trucks are in terms of value, design, quality and durability. Now we're going to back it up," Chairman and CEO Rick Wagoner said. "This new warranty, combined with GM's outstanding quality, competitive pricing, relevant technologies and a strong new lineup of cars and trucks, provides motorists with an unprecedented level of value and peace of mind."
"This latest step in our North America turnaround plan reflects the confidence we have in the quality of our cars and trucks," Wagoner continued. "It's the result of years of hard work by our employees, suppliers and dealers. It's something that motorists want and deserve. For those who haven't driven a GM car or truck in a while, this is our way of saying, 'Come on back and see what we've done.'"
GM will support the new warranty program with a comprehensive integrated marketing campaign themed "Elevate." The campaign will tell the story of how people who buy GM cars and trucks will now be traveling on a "higher road" with a new level of confidence, thanks to the new warranty.
GM's new 100,000 Mile Warranty coverage is a fully transferable five-year, 100,000-mile powertrain limited warranty with no deductible. GM also has decided to expand its roadside assistance and courtesy transportation programs to match the powertrain warranty term. Altogether, it's the best coverage in the auto industry.
"We've been telling everyone how strong GM's cars and trucks are in terms of value, design, quality and durability. Now we're going to back it up," Chairman and CEO Rick Wagoner said. "This new warranty, combined with GM's outstanding quality, competitive pricing, relevant technologies and a strong new lineup of cars and trucks, provides motorists with an unprecedented level of value and peace of mind."
"This latest step in our North America turnaround plan reflects the confidence we have in the quality of our cars and trucks," Wagoner continued. "It's the result of years of hard work by our employees, suppliers and dealers. It's something that motorists want and deserve. For those who haven't driven a GM car or truck in a while, this is our way of saying, 'Come on back and see what we've done.'"
GM will support the new warranty program with a comprehensive integrated marketing campaign themed "Elevate." The campaign will tell the story of how people who buy GM cars and trucks will now be traveling on a "higher road" with a new level of confidence, thanks to the new warranty.