Have a guy in our scout group who can't turn down any lure he sees advertised on TV. This is the best one: (follow closely, it gets complicated)
It's basically a clear plastic fish with a rubber tail. Inside the fish is a watch battery, some circuitry, a couple of lights and some kind of small, spring wound winch and a string (like a pull string on a doll). The split ring for your line is attached to the string.
Oh, yeah, and a single treble hook.
When you cast out, the string is pulled off of the winch through the nose of the lure (about 6 inches worth). The lure hits the water and completes an electrical circuit, which causes the lights to blink. As the winch re-winds itself, it drives a few gears that make the tail wiggle back and forth.
The lights and the wigglin' tail drive the fish crazy and they attack the lure.
The ultimate sparklier bassus lure!