I'd LOVE it all FREE, i'm not above free advertizing for someone if I like their products. Some of it i'll admit is the "woody envy" of the Pro's. Not that they make a lot of $$, most of them anyway, but it looks COOL and I think some of it is ego for folks who don't know you or fishing to think "Hey dad, look at that COOL bass boat and the dude has sponsors all over his boat and truck, he must be a Pro!!" LOL
Now if I can get Tracker to give me a free Avalanche with a 175 Opti Dual Console, i'll fish all the local T's, wear their gear, and talk trash to all those Glass boats!!! LOL
Of course, while i'm paying the boat, i'll keep my cash bought Nitro!! LOL