BJ, larger audience, more hits per day than any other fishing site (that counts hits with the same company), broader user base, etc.
There are two competitors that I know of, bassboatcentral.com (for the bassboat side of things) and I just set up anglerforums.com to compete with it head-to-head. Not so much competing just yet, but I'm working on it.
The search function only works on the title, so in my opinion, it's useless.
There's VERY little moderation and things get out of hand quite quickly -- which also causes it to get even more hits, so it'll probably always be #1.
The software is flaky, it's down quite often or one area works and another won't, etc.
Ads everywhere, pop-ups, spyware getting installed, even a virus not too long ago via the pop-ups.
I know there's a better solution and I hope I have created it.