Steve, I found this just yesterday while searching for information..
Hope this helps, Bill
Hooked on Horny Toad lures? Well, there's a catch
By Ray Sasser
The Dallas Morning News
DALLAS | Eddie Chambers chuckles every time he hears another story about a fisherman getting hooked on the Zoom Horny Toad. Chambers is operations manager and one of the owners of Zoom Bait Company, a family-owned business in Bogart, Ga.
''The Horny Toad is selling like crazy,'' Chambers says. ''I get a lot of calls from fishermen who say they've never had so much fun catching bass.''
There is a catch to fishing with the soft-plastic lure. The toad's bulky body makes it difficult to hook largemouth bass that bite the lure, despite strikes that are sometimes off the ferocity scale. The No. 1 question Chambers gets from fishermen: ''What kind of hook should I use?''
Zoom recently shipped its first batch of Horny Toad Hooks, heavy-duty 5/0 hooks with a 60-degree bend and an Oldham screw lock on the eye. The screw lock holds the head of the lure into position on the hook and should result in the 50-cent plastic lure catching more fish before being rendered useless.
Zoom lures are made from a soft-plastic formula, which fish like. The soft plastic tears up easily, however, making more money for Chambers and his family but costing successful anglers an additional hit in the wallet.
The Horny Toad has enough weight that it tends to slide up the fishing line when a hooked fish jumps and shakes its head. The lure can sometimes be threaded back into place. It's often damaged beyond repair. Luckily, the lure's action is the same, whether it is rigged upside down or right side up.
Before he made special hooks for the Horny Toads, Chambers recommended any good offset, wide-gap 5/0 bass hook. The Horny Toad's body has a slot to make it easier for a hook to penetrate, but the bulky lure's body tends to ball up on the hook.
Fish are often barely hooked by the point without the barb being driven home as insurance. They jump and throw the hook.
Key Puckett, who owns Fishin' World in Dallas and is a serious bass fisherman, uses 5/0 Gamakatsu hooks with a weed guard. Puckett fishes the Horny Toad with the hook completely exposed, protected from snags by the wire weed guard. He said the weedless rig has greatly increased his hookup rate.
Tips for fishing with a Horny Toad lure
Fish with the Horny Toad when you think bass will bite a topwater lure