Staci Matheis
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- Oct 13, 2000
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"Word of Mouse" was the title of one of the articles on CNN last night.....
They were discussing the power of posts by "independent critics" on the internet - people like us who post our personal experiences with products and services.
They mentioned that Amazon.com had severely cut back on media advertising; Amazon found that the majority of their new business was coming from "word of mouth advertising" they received for treating their customers right!
Another area discussed was how "bogus" reports could be posted and used to manipulate a sight. I found that very interesting because they said that, in most cases, the site members quickly identified those anonymous posts and disregarded them - just as we do here!
"Thanks!", again, to Rich Stern for all his efforts!
me!
They were discussing the power of posts by "independent critics" on the internet - people like us who post our personal experiences with products and services.
They mentioned that Amazon.com had severely cut back on media advertising; Amazon found that the majority of their new business was coming from "word of mouth advertising" they received for treating their customers right!
Another area discussed was how "bogus" reports could be posted and used to manipulate a sight. I found that very interesting because they said that, in most cases, the site members quickly identified those anonymous posts and disregarded them - just as we do here!
"Thanks!", again, to Rich Stern for all his efforts!
me!