We definetly see a differentiation by location (as Todd mentioned) the Walmart 1 MILE from our lake is STOCKED with and expanding their fishing department, heck even our Ace Hardware has a fishing isle with quality stuff (thanks to a local angler working there). But the Walmart 10 miles east into town has very little tackle, as there is not a lake/fishing population near by. I know 10 miles for folks in more rural areas isn't close(like my mother-n-law in Oolagah OK having a walmart 15 miles away is CLOSE!!! LOL)
I'm just glad he does what he does, he employs a HUGE population, created a niche concept, took risks and is reaping the benefits, thats what America is all about!