Bob, I have no problem with someone recommending an expensive brand when it has proven performance advantage and the recommender of that brand does not have any involvement with fulfilling the recommendation.
When I put 93 octane in a car and a pinging problem goes away, I'm sold on the beneifit. When I put 93 octane in a car that runs fine on 87 octane, but the manufacturer recommends 93 octane, I'm still fine with it, because the car maker doesn't benefit from me spending extra money on gasoline.
But, when the warranty giver on my outboard motor recommends only their brand of oil as protection against potential failure (written in purposely vague language), and charges an extreme margin above competitor pricing on that oil (100% or more), without publishing any data to back up it's claims, well, me thinks me smells an MBA making the recommendation, not a mechanical or petrochemical engineer.
No offense intended. I appreciate your experience and anecdotal evidence.